We’ve created our very own Twitter card! You can now experience ThingLink images directly on your Twitter page! This means that every time you share a scene on ThingLink to Twitter, the interactive image will show up live in Twitter’s stream. Isn’t that cool! It allows you to show your highlighted party pics or display products directly to your Twitter followers.
But… how does it work? The image below explains it:
Digital PR photos can be enhanced to include links and other content through an expanding service called ThingLink.
Neil Vineberg, the veteran PR pro who is chief marketing officer of Finland-based ThingLink and heads its North American operations, sees the service as a “generational shift” in how users interact with images.
“The job of photo editor becomes more interesting and puts publishers or PR professionals in a position to keep people on their own content,” he said.
With the service, users can embed website links, video content and pop-up info within images, without learning complicated Flash or programming. The “ThingLinked” images are then embeddable by fans, users and journalists within standard web publishing software, creating a trackable PR image unit.
“Instead of emailing a publicity photo to journalists, you can tell them to ‘take my embed code,’” said Veinberg.
Updates made to the images by ThingLink users are distributed to the embedded content so, for example, if a reporter embeds an ThingLinked image in a story, the creator of the image can update the image’s content.
While adopted early as a publicity vehicle in the music industry, use of the service is spreading to publishing and beyond as infographics and other news illustrations are given interactive and tracking capabilities with the service. The popular rock group Evanescence, for example, used ThingLink for its album release Oct. 11 to include embedded links in an image of the album cover to the band’s Twitter and facebook feeds, iTunes and YouTube, among others.
Mashable recently used the service for an infographic on the iPhone (below) while Canada’s National Post created a powerful graphic of the twin towers embedded with links to the windows where victims of 9/11 worked.
Vineberg believes ThingLink has vast potential for the PR sector because of its measurability, ease of use and ability to include information directly from a client (captions, links to websites) within an image.
“It’s a generational shift in how we interact with images,” he said.
(Roll your mouse icon over the image below to see its embedded content)
We are today announcing the launch of our latest innovation, the Image Application Development Environment. Announced on the eve of Hollywood Hack Day, this initiative will allow users to build branded applications and rich media tags that take advantage of ThingLink’s signature image embedding technology and Image Network.
Until now, users and image owners were required to approach ThingLink for a customized app solution to service their needs. By launching the app development environment, ThingLink is inviting developers to create fun and interesting applications that make interactive images more engaging and relevant.
Here are some of our existing Rich Media Tags and you can now make your own.
“We’re looking to empower developers with tools that engage audiences around images,” commented ThingLink CMO Neil Vineberg. “We also invite corporations and small businesses to build a presence on the ThingLink Image Network by creating branded applications and promotional content for their services.”
Prospective developers should visit www.thinglink.com/developer, where after a simple sign-in and approval process, ThingLink will provide instructions and access to sample code from a custom built app, including performance suggestions and compatibility and design tips.
First announced in June this year, ThingLink has brought a new dimension to images on the web via Rich Media Tags, transforming static images into navigational platforms. From hand-drawn artwork to professional photography, Rich Media Tags can be applied to any image, enabling the embedding of links from some of the world’s leading social content platforms such as YouTube, Spotify, Wikipedia, Twitter, Flickr, Facebook and many more.
For more information on creating Rich Media Tags or to learn more about opportunities to integrate with ThingLink, visit: www.thinglink.com.