Tag Archives: sharing

ThingLink Shares First Interactive Image Benchmarks in Pivot Conference Report

Screen Shot 2013-10-14 at 11.30.52 AMThe Interactive Image Revolution – How Top Brands are Powering Engagement,” a report presented today at the Pivot Conference, features the first independent analysis of ThingLink interactive image performance and its use by major publishers and brands.

To obtain a specific sense of ThingLink’s impact on ad fundamentals, The Pivot Conference and ThingLink worked together during the summer of 2013 to study ThingLink programs of companies across four core categories: Editorial Web, Editorial Social, Brand Web and Brand Social. In each case, actual, live ThingLink implementations were examined. In each category, 15 ThingLink enabled images were studied.

The results of the study show a dramatic impact for ThingLink images as response generators. At a time when banner ad click rates subsist between .01% and .04%, depending on source, ThingLink delivered an average click rate of between 5.7% and 16%. Not only was the overall response rate breathtakingly high, the study indicated some clear reasons why.

According to Mike Edelhart, CEO of Pivot, who authored the report, “One of the reasons ThingLink’s information-embedding approach has power is because it transforms an image from a single object, clickable or not, into a cornucopia of information choices. This produces an engagement intensification that neither standard images nor content approaches can deliver.”

ThingLink content elements generated “hover” engagement at up to nearly 4X the level of views. This means a ThingLink image can generate four interactions from a single view. At the lowest level, ThingLink produced a 50% secondary engagement per view. Any one of these intensified interactions can be the trigger for a click.

“In short, the information-enabled image appears to be a more powerful tool for generating clicks than any other we have seen before,” said Edelhart.

The ThingLink study shows clearly that the more information options in an image – shown on the table as number of Tags – the higher the engagement intensification. That doesn’t necessarily lead directly to higher click rates, but it certainly increases the potential for maximization.

Another view of ThingLink’s power can be seen by diving into the performance of Groupon’s program in the summer of 2013. Across six different products, ThingLink produced a remarkable click rate of 16% and an intensification of 96%, which means that nearly all of those who viewed the images saw the additional content that ThingLink delivered. In essence, that is a fundamental doubling of engagement; each user sees both the image itself and at least one additional piece of content on each view. We feel it is this essential intensification that drives ThingLink’s high response rates.

In addition to studying how others use ThingLink, Pivot itself used the platform to enhance promotion and information delivery for the Conference.

“We addressed the challenge of bringing a star-studded preview video about Pivot to our home page without pushing other key content below the fold by embedded the video thumbnail into our home page header with ThingLink,” noted Edelhart.  “There was a 41% increase in new traffic to Pivot’s external marketing programs after creating a Thinglink button to promote the program within Pivot’s web header.”

Pivot Conference also used ThingLink to transform the images of Pivot’s speakers into information launch pads.  “With ThingLink we were able to bring web pages, social connections, bios, videos and other speaker background right into the pictures,” added Edelhart.  There was an increase in the average time on the speaker section of Pivot’s website from 3:07 to 4:04. Conference organizers also received a gush of pleasure from Pivot’s generally hard to please speakers to this implementation, as many asked to include additional content within their pictures on the site.

For more information visit ThingLink.com. For a copy of the report visit the Pivot Conference.

Read More

ThingLink Raises $2m For Offering Interactive Image Solutions to Publishers and Brands

ThingLink has closed a $2 million financing round for offering interactive image solutions to publishers and brands, it was announced today. This is ThingLink’s second funding announcement since launching in August 2010, to bring total funding to $3.9 million.

The round was led by Helsinki-based VC firm Inventure Oy. Participants include social media and ad tech angels from New York and San Francisco including Terrapin Bale, led by former Tumblr president John Maloney, the CEO of Fremantle Media N.A. Thom Beers, the managing partner of Trimaran Capital Dean Kehler, SoundCloud CTO Eric Wahlforss, and TEKES, the Finnish Funding Agency for Technology and Innovation.

“ThingLink has proven itself as a highly engaging media solution that enables new and creative ways for brands and consumers to connect through images. The team and I are excited to have onboard investors and advisors with strong experience in media, publishing, advertising and entertainment,” said ThingLink founder and CEO Ulla Engeström, who will relocate from Helsinki, Finland to New York City to lead the company’s growth.

As part of this funding round, ThingLink also announced new appointments to its board of directors, including Entertainment Media Ventures CEO Sandy Climan and former Facebook media sales director Craig Coblenz.

Former Meredith Publishing and Newsweek/Daily Beast executive Hillary Billingsley was also appointed as chief revenue officer.

Over 220,000 publishers, including 4 of the top 10 newspapers and 10 of the top 50 global brands, use ThingLink to transform images into an interactive surface for rich media – including video players, social links and other apps – that makes content discoverable, engageable and sellable.

Hundreds of automotive, fashion, entertainment, B2B and consumer brands have used ThingLink to introduce products, educate customers, and deploy shoppable images with interactive video, music, and information links.

###

About ThingLink
ThingLink is the most popular platform for creating and distributing interactive images for blogs, web pages, social channels and advertising. ThingLink is used by more than 220,000 publishers in 46 countries, including leading newspapers and magazines, brands, digital agencies, universities, schools, and long-tail bloggers. For more information visit: ThingLink.com and ThingLinkPress.com

Contact: Neil Vineberg, CMO (+1 631 377 1494)

Read More

ThingLink Mobile: Tips for Adding Live Videos to Images

ThingLink Mobile is the ideal iOS App for creating interactive images with embedded video players, text links and @Twitter IDs. This post focuses on adding live videos to images.

Take a picture with your iPhone using ThingLink Mobile (or use an existing photo). I saw the band Chicago at Westbury Music Fair this weekend and used ThingLink to capture videos of my favorite songs on images shot at the show.

 Here’s how you can take family and concert photos and capture moments around you daily by adding videos into your images.

1 Open ThingLink Mobile on your iPhone.

2 Take a new photo or use any image from your gallery.

3 Touch the image and two options appear:

photo

 

      Add Text – touch and add any text including #hashtags and @Twitter handles.

   Add Video – touch and you’ll see three video options

 

 

 

 

 

 

 

 

 

Now lets add a video.

photo 2 

 

 

 

 

 

 

   

  Take a Video – shoot your own 30 second videos.

  Choose from Gallery – add videos you’ve already shot with iPhone.

   Add from YouTube – touch and open up a search on YouTube – add your favorite videos from YouTube.

 

 

 

 

 

TIPS for Adding Live Video – to avoid seeing upside down or sideways videos inside the image:

Shooting video with the REAR camera, hold the iPhone with the HOME button to your right.

Shooting video with the FRONT camera, hold the iPhone with the HOME button to your left.

IMPORTANT: NEVER shoot videos with the camera held vertically.

photo 3If you see an iPhone image overlay while getting set to shoot a video, it means you’re holding the camera incorrectly.

The iPhone image overlay is an error message.  Flip the camera until that overlay disappears. When the image disappears, you’re ready to shoot.

 

 

 

 

 

 

 

 

 

 

 

The image below is what you see if you shoot video and have the HOME button on the wrong side.  The image overlay is an error message. Flip the camera until that overlay disappears.

photo 4

 

Here is what you should see when you’re holding the camera properly.  Now, you’re ready to shoot.

photo 5

Good luck shooting ThingLink Mobile videos.  Questions? Write to support@thinglink.com.

Read More

ThingLink Adds Interactive Image Sharing to Facebook Timeline

ThingLink, the most popular interactive image platform for publishers, brands, agencies and consumers, today added interactive image sharing to Facebook Timeline. Now when publishers share ThingLink interactive images to Facebook, viewers can “touch” them to experience the content inside the image — without leaving Timeline.

ThingLink’s proprietary, patent-pending web-based solution allows publishers to create, tag and share any image, in any environment, quickly and easily. ThingLink allows content producers to better understand how their images are being used by consumers on the different social media platforms, both in terms of interactions with the image as well as a wide range of social behaviors.

Publishers and individuals can now use ThingLink to transform static images on Facebook Timeline into a discovery experience — with music and video players, social links and brand content that appear inside an image when it is “touched.” Rich media tags from services like Youtube, Vimeo, Instagram, Imgur, Flickr, and Twitter are supported from the beginning, and support for custom third-party tags will be added in the coming weeks.

“Images are becoming forums for conversation and discovery that include sharing, touching, commenting, and remixing rich media content created by others,” said CEO Ulla Engeström. “ThingLink is now enabling a new kind of discovery experience on Facebook Timeline that evokes emotion and brings moments to life in ways that drive higher engagement.”

Founded in 2010, ThingLink is the leading interactive image platform with over 130,000 publishers. ThingLink’s enterprise level account for publishers, agencies and brands offers such key features as group account management and the ability to create and launch custom image apps and icons that enhance engagement. ThingLink also offers advanced metrics for measuring image performance across social channels like Facebook, Twitter, and Tumblr, enabling valuable, new insights into consumer engagement.

For more information visit ThingLink.com and ThingLinkPress.com.
Screen Shot 2013-04-23 at 13.00.04

How to share your images to Facebook Timeline?
CopyPaste a ThingLink url to your timeline. See examples from MSF, Huffington Post France, and Giorgio Armani.

Read More

New feature available: Share your ThingLink images in Google +

Google Plus button has arrived to ThingLink, from now on you can share your scenes with your circles and get many +1 for your amazing creations by sharing with them directly from ThingLink´s webpage.

This is how it works:

Read More

Brand new features: Import your images from Facebook and tag them with Instagram photos

The big news about Facebook buying Instagram for a cool billion dollars got us quickly working on two new updates: Importing images from Facebook and then tagging them with Instagram images. We’re happy to announce that both are now live. Check out the image below for a few shots of people hard at work at our office.

 

 

Importing images from Facebook

So how do you get started? If you’re a new user, you’ll need to sign up. You will be prompted to upload or import images from Facebook or Flickr. Choose Facebook and sign into your account.

First you’ll see all your albums listed so click on the one you want to select images from. In the album, select one or several images and click “Import selected images”. All images will be imported to ThingLink and you’ll be able to tag them. If you only selected one image, the tag editor will automatically open.

 

Tagging with Instagram

Yes, you’re now able to tag images with your and other people’s Instagram photos. Since Instagram offers limited image browsing on their web version of the service it’s better that you use Gramfeed, Statigram or Webstagram to find interesting photos in their network. Just log in and grab the URL of any Instagram image. The URL needs to look like this – http://instagr.am/p/JwvlfkFtOV/, starting with http://instagr.am and followed by a unique number-letter series. Paste the URL into the tag editor’s link field and you’re set!

 

Wait, there’s more!

We have also released support for ThingLink image tagging, which means that you can tag ThingLink images with other ThingLink images. This makes it possible to create chains of tagged images for other users to explore. You’re able to create ThingLink image tags from any other ThingLink user’s tagged images.

Additionally, we’ve updated our tagging editor so that you can now easily share the image straight to Facebook’s Timeline once you’ve tagged it. Enable Facebook sharing from the editor by clicking “Activate sharing” and logging in. Check or uncheck the sharing option and click save. It couldn’t be easier than that.

 

Read More

ThingLink introduces Tumblr share

Tumblr: more addictive than crack? Discuss. Or, just spend hours browsing the photos and thoughts of urban tech and media folk and teenagers. There are fashion Tumblrs to drive home just how underdressed you are, and a-day-in-the-life-of-my-kitten Tumblrs to waste hours and hours of productivity.

And now, it can all be ThingLinked. Moar content! More fun! Who needs sleep?

Yes, ThingLink now offers sharing to Twitter, Facebook AND Tumblr on all ThingLinked images. Users could, of course, post ThingLinked images to Tumblr before we made this change — but now the sharing is automated.

 

Take for example this Soundcloud Heroes post originally posted on their blog. It’s easily sharable to Tumblr. Try it out yourself  on the embedded image below.

We’ve also made it easier to reblog images on Tumblr — when you reblog a ThingLinked image in Tumblr, it is now reblogged with the tags intact.

 

And the tagged image can now also be viewed in your Dashboard — you only need to click the Play button to see the interactive image.

 

If all that wasn’t enough, those of you who love to look at your Tumblr pages in Flipboard will be happy to know that ThingLinked images also work in Flipboard. There’s no excuse not to start posting and reblogging ThingLinked images in the hottest micro-blogging platform around!

Watch this video of one of our awesome employees, Thomas, showing off how great ThingLinked images look in Flipboard:

Read More

New this week: Email sharing and improved Facebook sharing

As we announced a few weeks ago ThingLink allows you to easily share your tagged images on Twitter and Facebook. Thanks to our active community,  we noticed soon that the Facebook sharing is not working as smoothly as it could, because the thumbnail that appeared besides the shared link on FB seemed to be any random image from the same page – and not necessarily the one indicated in the link.

To solve this, we built our own Facebook application that shows the shared image in the wall post. You can also add your own comment above the image.

 

We also added our sharing panel one of the most common ways of communicating: email. Email sharing allows longer messages and serves those who prefer not to comment images via Twitter or Facebook.

ThingLink is nicely on a roll and we are developing new feature ideas daily. Remember to let us know what features would be useful to you, and what you would like to improve. Also, we are always happy to hear what you think about our existing features so please visit our community forum and have your say or send it to info@thinglink.com.

 

Read More

Feature release: FB and Twitter share on a shiny new UI

This week’s special includes a shiny new editor UI that features Facebook and Twitter sharing. While previously the image editor was hidden behind the little dot icon in the upper left corner, it now appears on the image together with share and embed options.


Image: Dangerous Crafts

This is how it works: Move your mouse over the image.
– If it is your image (and you are logged in), click the edit tags to edit and reposition tags.
– Click share image to share your favorite images on Facebook or Twitter.
– Click embed image to copy the image with tags.

Let us know how the sharing is working for you! Are your friends retweeting your images? At least in this case, it is easy to monitor — just take a look at your statistics!

Read More