Tag Archives: store

Engage your clients with in image webshops: how to set your own using ThingLink

A few days ago we released an in image shop integration together with web shop entrepreneur Savalanche and although it was a launch mainly centered on Finland, the response worldwide was overwhelming. We have since received requests from our users for instructions on how to set up in image shops yourself. Well here goes.

Naturally you need both a ThingLink and a Savalanche account, both of which you can create for free by either creating a new account or signing up via Facebook.

Savalanche gives you the option of either creating a shop with your own products or featuring the products of others. These instructions are for setting up a shop featuring the products of others in your images, but uploading your own products works much the same way. In the case that you promote other people’s products and a purchase is done through your image tags, you will get a share of the purchase price. By uploading your products, other people are able to promote them, thus broadening the visibility of your products.

Savalanche’s user interface and instructions for setting up the shop are quite intuitive. Search for products that you want to add to your shop or use the list on the left side to browse around. Once you find a product press “Add to store” and the product is added to your webstore’s product selection. Savalanche has published instructions on how to set up the shop with your own products and using others’ products but at the moment they are only in Finnish. The English instructions are however on their way.

 

Once you’re done creating your shop, you can start tagging your images. It’s easy, the only thing you need to do is drop the product’s unique URL in the image tag’s link field and ThingLink does the rest.

 

You find the product’s unique URL by clicking the hashtag ” # ” up to the right of each product in your webstore’s product selection. The URL should look something like this: http://www.savalanche.com/full_shop/products/1271?shop_id=326

 

This is by far the easiest way of setting up an in image store anywhere on the web. Neither ThingLink nor Savalanche has a register fee and by using your images the chance of buyers getting interested and clicking are much higher than if the links were text based. Remember that you also have the possibility of adding text tags containing entertaining facts, links to more information about the products and music and sounds via SoundCloud to your images. Get creative and create an online shopping experience with the help of your images.

Voila!

 

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An image is worth a thousand customers – ThingLink and Savalanche join forces to introduce a new image-based social shopping model

ThingLink, the Finnish-American innovator of image interaction tools, and Savalanche, a Finnish pioneer of social shopping, have joined forces to launch a new image-based social shopping model. The partnership enables anyone to easily set up a web store and become a retailer for their favorite things, and make their shop appear on images. The service is free for both publishers and sellers alike.

“Images have become a platform for many kinds of social activities, one of them being shopping”, says Ulla Engeström, founder and CEO of ThingLink. She continues: ” Collaboration with Savalanche serves our publishers, because it makes social media exposure convert into sales. ”

In the background of the cooperation between ThingLink and Savalanche lies a new emerging demand: consumers looking for inspiration and recommendations online want to immediately locate where the product can be bought while also being served with its price and other information. Speed is of the essence – the less clicks there are between for example an interior design product display and the product’s buy button, the bigger the chance that there will be a sale.

“Our cooperation brings the buy button straight into images – no links or searches are needed”, says Pasi Vuorio, founder of Savalanche. “Savalanche lowers the threshold of founding a web shop. Anyone can set up their own web shop supported by social media in order to for example sell design products through a lifestyle blog. It is a risk-free new distribution model for retailers”, Vuorio continues.

 

(ThingLink offers interactive illustration for your story. Try embedding the image by hovering the top left corner, selecting embed, copying the code and pasting it in your own html code. Voila!)

The revenue model of the service is attractive to both the brand and the web shop owner. A design blog such as Sisutusblogi.fi may become a retailer and start earning sales commission from all sales via their shop. While the consumer might be buying products from different brands on a blog store there is only one payment and one order, even though the merchandise is delivered from many different companies.

Examples of pioneering retailers include Finnish Design Shop,  Valleys and Tiia Arkko.

Teemu Kiiski, the CEO of Finnish Design Shop, welcomes the new service: “Inspiring images are key in selling design. A web store should exist where consumers actually talk about the products, that is on blogs, web publications, and within social media in general.” Teemu continues: “With the help of ThingLink’s tools and Savalanche’s social shopping, Finnish Design Shop will radically expand its distribution channels and reach new customers.”

“Interactive images create new kinds of long-awaited revenue model for web publishers”, says Harri Kangas, founder of sisustusblogi.fi, and continues; “ThingLink’s tools are easy to use, the image tags fit even the most elegant of images and it enables easy image sharing worldwide. ”

“ThingLink currently serves thirty million image views monthly. Our users mainly consist of music and lifestyle publishers ” Ulla Engeström says. “This cooperation adds value to private blogs, long tail producers, and online stores, and we expect new users from these fields”, she continues.

 

(ThingLink offers interactive illustration for your story. Try embedding the image by hovering the top left corner, selecting embed, copying the code and pasting it in your own html code. Voila!)



ThingLink develops image interaction tools that allow content sharing via online images. ThingLink technology changes the way people interact with photos by transforming them into a surface for navigation, commerce, and social connection. Brands, publishers and bloggers utilize ThingLink in their images to share links, drive traffic, and set up image-based advertising campaigns.

Savalanche is a new webstore solution that combines online commerce, social media and affiliate marketing in an effective way. With Savalanche, anyone can set up a webstore – even without any products of their own. Savalanche users can sell their favorite products imported and produced by external product suppliers. For importers, manufacturers and marketers, Savalanche offers a new kind of channel with the ability to reach a wide, targeted consumer base through the different social networks operating on the Internet. Savalanche is owned by Vuole Oy.

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