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Tag "Thinglink"

This is a full time position based in New York City with a start date between mid December and January 1st. Some travel may be required.

To apply, please email a resume and cover letter to cyril@thinglink.com.

Sales Engineer – New York, NY

As part of the sales and marketing team, you will primarily handle tasks related to premium client technical support, partnerships, and community support. You may also participate in our mainline software development, as much as other duties allow. As in many startups our team members wear multiple hats, and for this position we are looking for a flexible generalist more than a specialist. You should have good knowledge of HTML/CSS/Javascript and you care about making things work for other people. 

Main responsibilities are:

  • Support the sales team based in New York and
    • Assess project feasibility
    • Find technical solutions for customer or partner requests
    • Implement technical solutions
    • Participate on customer and partner calls (US time zones; sometimes Europe)
  • Support our community with their questions and requests

Desired Skills & Experience:

  • HTML/CSS/Javascript
  • Great customer service skills
  • Self-motivated and self-organized
  • Flexible and open-minded attitude
  • Solutions-oriented

We consider as a plus:

  • JQuery knowledge
  • Java knowledge
  • iOS/Android development experience
  • Haskell knowledge
  • Previous start-up experience or start-up minded
  • Passionate about internet services

 

ABOUT THINGLINK

ThingLink is an easy-to-use platform for creating interactive images.  Our products are being used by small and large companies alike, all across the globe; from teachers in Australia to Fortune-50 companies in the USA.  We’re serving hundreds of millions of API calls every month; yet keep a tight, informal organization. For more information about ThingLink, visit www.thinglink.com/business or www.thinglink.com

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Enjoy some Halloween ThingLinks that caught our eyes. A Happy Halloween to all!

 

 

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If you’re a startup, a small-to-medium sized business, a not-for-profit, a political action committee, an indie record label, a college, a small publisher or a professional educator interested in using ThingLink’s premium features, now you can upgrade online to our Small Business Premium Starter Package.

For as little as $250 you get an annual account license with:

  • 50,000 Views — Add more views as you need them.
  • Unlimited Images — Post an unlimited number of images to your account.
  • Multi-User – Invite multiple team members and colleagues into your group/channel to create, distribute and manage images.
  • Make Images Public, Private, Unlisted — Set a preference for each image and control views – from public to private to unlisted.
  • Advanced Dashboard — Get detailed metrics on how your images and content perform, and metrics for web and social channels where your images are shared.
  • Personalized Icons — Upload company logos and graphics to customize your images.
Premium Small Business includes comprehensive performance metrics on each image.

Premium Small Business includes comprehensive performance metrics on each image.

 

Upgrade to Premium Small Business today and start driving higher engagement for your images on web pages and social channels.

Questions? Write Sales@ThingLink.com.

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Screen Shot 2013-10-14 at 11.30.52 AMThe Interactive Image Revolution – How Top Brands are Powering Engagement,” a report presented today at the Pivot Conference, features the first independent analysis of ThingLink interactive image performance and its use by major publishers and brands.

To obtain a specific sense of ThingLink’s impact on ad fundamentals, The Pivot Conference and ThingLink worked together during the summer of 2013 to study ThingLink programs of companies across four core categories: Editorial Web, Editorial Social, Brand Web and Brand Social. In each case, actual, live ThingLink implementations were examined. In each category, 15 ThingLink enabled images were studied.

The results of the study show a dramatic impact for ThingLink images as response generators. At a time when banner ad click rates subsist between .01% and .04%, depending on source, ThingLink delivered an average click rate of between 5.7% and 16%. Not only was the overall response rate breathtakingly high, the study indicated some clear reasons why.

According to Mike Edelhart, CEO of Pivot, who authored the report, “One of the reasons ThingLink’s information-embedding approach has power is because it transforms an image from a single object, clickable or not, into a cornucopia of information choices. This produces an engagement intensification that neither standard images nor content approaches can deliver.”

ThingLink content elements generated “hover” engagement at up to nearly 4X the level of views. This means a ThingLink image can generate four interactions from a single view. At the lowest level, ThingLink produced a 50% secondary engagement per view. Any one of these intensified interactions can be the trigger for a click.

“In short, the information-enabled image appears to be a more powerful tool for generating clicks than any other we have seen before,” said Edelhart.

The ThingLink study shows clearly that the more information options in an image – shown on the table as number of Tags – the higher the engagement intensification. That doesn’t necessarily lead directly to higher click rates, but it certainly increases the potential for maximization.

Another view of ThingLink’s power can be seen by diving into the performance of Groupon’s program in the summer of 2013. Across six different products, ThingLink produced a remarkable click rate of 16% and an intensification of 96%, which means that nearly all of those who viewed the images saw the additional content that ThingLink delivered. In essence, that is a fundamental doubling of engagement; each user sees both the image itself and at least one additional piece of content on each view. We feel it is this essential intensification that drives ThingLink’s high response rates.

In addition to studying how others use ThingLink, Pivot itself used the platform to enhance promotion and information delivery for the Conference.

“We addressed the challenge of bringing a star-studded preview video about Pivot to our home page without pushing other key content below the fold by embedded the video thumbnail into our home page header with ThingLink,” noted Edelhart.  “There was a 41% increase in new traffic to Pivot’s external marketing programs after creating a Thinglink button to promote the program within Pivot’s web header.”

Pivot Conference also used ThingLink to transform the images of Pivot’s speakers into information launch pads.  “With ThingLink we were able to bring web pages, social connections, bios, videos and other speaker background right into the pictures,” added Edelhart.  There was an increase in the average time on the speaker section of Pivot’s website from 3:07 to 4:04. Conference organizers also received a gush of pleasure from Pivot’s generally hard to please speakers to this implementation, as many asked to include additional content within their pictures on the site.

For more information visit ThingLink.com. For a copy of the report visit the Pivot Conference.

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ThingLink and Discovery Communications, the world’s #1 nonfiction media, have announced a partnership for deploying ThingLink-powered interactive images and display ads across the digital destinations for Discovery Channel, TLC, Animal Planet, Science and other networks in their portfolio.

To enhance the partnership, Discovery, ThingLink, and Flite announced an integration of ThingLink inside Flite’s Ad Studio. Flite publishers like Discovery, as well as advertisers, agencies and brands with ThingLink premium accounts, can now deploy ThingLink-powered rich media display ads for desktop and mobile through Flite’s ad server platform.

images

Discovery is driving digital advertising innovation by utilizing Thinglink’s interactive tagging capabilities to enhance their content and to deliver value for partners. By using custom-designed images, Discovery can tell more compelling creative stories that offer clients and brands the chance to integrate more seamlessly around sponsorship initiatives or custom-produced programs.

Key to their strategy is organically driving views and engagement beyond traditional advertising techniques through SEO and increased fan engagement that extends to social connections.  Discovery will strategically target these new rich media ads to compliment their image-based editorial content thereby creating a cohesive user experience that feels very integrated and blurs the line between content and traditional ad spaces.

ThingLink’s Premium platform enables publishers to serve 3rd party content over images. Publishers can use custom graphical icons on ThingLink images and build proprietary in-image applications for shopping, content marketing, and social connection. ThingLink’s real-time metrics allow for invaluable data collection with click-through-rates that continually outperform standards. ThingLink images are also viewable across social channels and web pages and shareable to social channels like Facebook, Twitter and Tumblr.  Four of the top ten newspaper publishers and ten of the top fifty global brands use ThingLink for creating and sharing interactive images.  ThingLink publisher partners also include CBS Interactive and New York Magazine.

Flite empowers their publisher and brand clients to easily publish brand assets and messaging directly into their paid media. Flite has an expanding library of third party ad components, which allow clients to easily bring in content from providers such as Twitter, Facebook, Youtube, and more. With the added integration of ThingLink, Flite continues to offer interactive functionality within display advertising for both clients and partners.

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urlWhen Twitter launched Twitter Cards last year, ThingLink was the first interactive image solution approved by Twitter. Thanks to you, we’ve expanded the possibilities for engagement on Twitter beyond even their expectations.

While Twitter continues to evolve and refine the Twitter Card program, the Player Card that enables ThingLink is being scaled back to focus on video and audio solutions only. As a result, ThingLink will transition to an interim Twitter Card.

Here’s how it works:  When you post a ThingLink image to Twitter, viewers on desktop and mobile devices will see the image with icons indicating interactivity just like before. Those icons will no longer be interactive inside Twitter.  A click on the image, title or the URL provided with the tweet will lead the viewer to the interactive image on the user’s channel at ThingLink.com.

Because a majority of viewers on Twitter click back to ThingLink anyway, we think this solution will advantage both viewers and brands sharing ThingLink images on Twitter.

The current Twitter Player Card will remain active until September 30 after which all ThingLink users will transition to the interim Twitter Card.

For more visual information, check our slideshare presentation about this transition.

In the coming months we will be working with Twitter to enable a new Twitter Card type that enables interactive functionality on Twitter and delivers a consistent performance on both web and mobile devices.

Twitter is also requesting feedback from ThingLink about the kinds of Card experiences our publishers want to see inside the Twitter channel. Please send us your feedback on how you would like ThingLink images to perform inside Twitter.

In the meanwhile, if you have any questions about ThingLink and Twitter,  please contact our COO Cyril Barrow.

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ThingLink Mobile, our iOS app, is constantly evolving and here’s a brand new feature for you. In addition to the ability to add video, text and @twitter IDs to your interactive images, we’ve added the ability to add image on image. Now you can tag a photo with images from your photo gallery.   This enables you to tell a deeper story through pictures like the one below, which was  created with an iPhone and ThingLink’s Mobile app.

Journalists, teachers, students, event bloggers and  iReporters can make full use of the new feature when creating interactive ThingLink images. Now you can tell a deeper story and capture fuller moments. Here’s my story about a Blackbird which had created a nest in an unusual place to feed her young ones.

HOW TO BUILD IT: Start out by taking or selecting the image on which you would like to overlay your other images. I had this photo with bikes on it so I started with that to tell my story.

photo 2

Tap anywhere on the image to add a tag and select which kind of tag you would like to make. We’re doing image on image so head over to your gallery by clicking on “Choose from gallery”.

image_2

 

Pick the image you would like to add to the image as a tag.

image_3

 

As usual you can add a text tag.

image

 

Add a few more tags, either using text, video or images, and then you’re done.

image_5

 

The image is now shareable to social channels, and browsable either in the app or online at thinglink.com.

photo 1

How are you using ThingLink Mobile?

 

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ThingLink has closed a $2 million financing round for offering interactive image solutions to publishers and brands, it was announced today. This is ThingLink’s second funding announcement since launching in August 2010, to bring total funding to $3.9 million.

The round was led by Helsinki-based VC firm Inventure Oy. Participants include social media and ad tech angels from New York and San Francisco including Terrapin Bale, led by former Tumblr president John Maloney, the CEO of Fremantle Media N.A. Thom Beers, the managing partner of Trimaran Capital Dean Kehler, SoundCloud CTO Eric Wahlforss, and TEKES, the Finnish Funding Agency for Technology and Innovation.

“ThingLink has proven itself as a highly engaging media solution that enables new and creative ways for brands and consumers to connect through images. The team and I are excited to have onboard investors and advisors with strong experience in media, publishing, advertising and entertainment,” said ThingLink founder and CEO Ulla Engeström, who will relocate from Helsinki, Finland to New York City to lead the company’s growth.

As part of this funding round, ThingLink also announced new appointments to its board of directors, including Entertainment Media Ventures CEO Sandy Climan and former Facebook media sales director Craig Coblenz.

Former Meredith Publishing and Newsweek/Daily Beast executive Hillary Billingsley was also appointed as chief revenue officer.

Over 220,000 publishers, including 4 of the top 10 newspapers and 10 of the top 50 global brands, use ThingLink to transform images into an interactive surface for rich media – including video players, social links and other apps – that makes content discoverable, engageable and sellable.

Hundreds of automotive, fashion, entertainment, B2B and consumer brands have used ThingLink to introduce products, educate customers, and deploy shoppable images with interactive video, music, and information links.

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About ThingLink
ThingLink is the most popular platform for creating and distributing interactive images for blogs, web pages, social channels and advertising. ThingLink is used by more than 220,000 publishers in 46 countries, including leading newspapers and magazines, brands, digital agencies, universities, schools, and long-tail bloggers. For more information visit: ThingLink.com and ThingLinkPress.com

Contact: Neil Vineberg, CMO (+1 631 377 1494)

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It’s back to school and time to share essential ThingLink Resources for teachers and librarians. The resources below contain scores of inspiring ideas from the large community teachers and librarians using ThingLink.

ThingLink ToolKit for Teachers from Susan Oxnevad offers innovative ideas and support for using interactive graphics for teaching and learning. There’s a valuable section on Common Core aligned activities and ideas.

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 72+ Interesting Ways to use ThingLink in the Classroom curated by Donna Baumbach contains a treasure trove of ideas by teachers and librarians for using ThingLink.

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A comprehensive List.ly of ThingLink resources by Lisa Johnson makes it  easy to tap into dozens of blog posts by educators on how to use ThingLink.

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Please share  these resources with your local community of teachers and librarians. And be sure to follow Susan, Donna and Lisa on ThingLink and add your ideas to these resources.

If you’re new to ThingLink, sign up for an educator account today.

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Drive convenience for customers and make content discoverable by adding ThingLink Rich Media Tags to your interactive images. Here’s a variety of popular apps that you can add to ThingLink images to feature content from: Etsy, Amazon, Instgram, Rdio, Bambuser, Scribd, Polldaddy, Facebook, Twitter, Yelp, Slideshare, ClickThrough, Spotify, eBay, LinkedIn, EventBrite, Google Maps, SoundCloud, Vimeo, Meetup, MailChimp, Wikpedia, Flickr and more.

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