With more than a billion people, Facebook is the community of choice for communicating and sharing with friends and customers. A new interactive image tool – ThinkLink Tabs for Facebook – makes it easier than ever for realtors to engage effectively with home buyers and renters.
Why should realtors be on Facebook?
Marketing expert Laura M. Donovan explains,”94% of businesses are using Social Media to Market. Are you still in the 6%? If you are – you are missing a great opportunity to really get your business, service and brand out to a large group of people, translating into more revenue for your company.
Broker/Owner Michael Byrd of SLO HomeStore.com, adds: “There are a lot more people on Facebook every day than visit my site in a year. As an Exclusive Buyers Broker I have no listings with which to stimulate inquiries so, simply put, I have to go where the people are.”
Here are five steps for creating a powerful real estate sales / rental Page on Facebook using ThingLink Tabs.
1. Take a Screen Shot of your Home Page
A screen shot, also called a screen grab, is a quick way to capture an image you’ll need to tag for your Facebook page.
On a Mac – Use Command-Shift-3.
On a PC – Use the “Print Screen” button (may also be labeled “Prt Sc”, “Prnt Scrn”, “Print Scrn”, or similar).
2. Edit the Screen Shot
Edit your screen shot so it looks like your web page.
On a Mac – Open the screen shot using the PREVIEW app. Grab the part of the image that you want to appear on Facebook.
On a PC use any image editor and grab the part of the image that you want to appear in Facebook.
Here is the SLO Homestore.com page.
“I improvised by printing the page as a .pdf, converted it to .jpg then cropped it to look like a screen shot,” added Byrd.
Here’s the website image:
And here is how that page looks on Facebook.
Notice how Michael tagged key part of this image with links to his main website. ThingLink Tabs is your tool for adding links and posting the image to your Facebook page.
3. Import the image into your ThingLink account.
Sign up a free ThingLink account. Import your an image into ThingLink following the instructions at the site.
4. Tag the image.
ThingLink Tabs is an easy way for realtors to share content inside one image on a Facebook page. ThingLink features an interactive photo editor that lets realtors add tags to any photo. ThingLink’s exclusive Rich Media Tags feature popular media players and apps — from YouTube, Vimeo, SoundCloud, Google Maps, Spotify, FlickR, Facebook, Twitter, LinkedIn, Amazon, eBay, BestBuy, iTunes, Etsy, Mailchimp and FanBridge. Realtors can also create links inside images to anywhere on the Internet.
Byrd added, “ThingLink allowed me to create and post a tutorial for the most important functions of my home page. More importantly, it allowed me to make all of those functions directly accessible from one place on Facebook. I have other tabs, but they just lead to a single function compared to the ThingLink tab that provides nine specific functions. To my way of thinking, that is a very big deal.”
5. Post the Image on Facebook
Your image can be posted to your Facebook page with a few clicks of the mouse. Inside the ThingLink editor, simply click “Create a Tab on Facebook” and your image with its links will be transferred to your Facebook page.
ThingLink images are shareable with one click to Twitter, Facebook and email, and embeddable (like YouTube videos) into any blog or website. Every account includes metrics so realtors can monitor engagement. No programming experience is required and interactive images can be created and sent to Facebook in minutes.
ThingLink images are compatible with all websites, and can also be published and edited on any Tumblr, Blogger, and WordPress.org blog.
For more information visit ThingLink.com.