ThingLink, the provider of in-image interaction tools and Rich Media Tags, today announced the creation of exclusive e-commerce tags for Apple Inc’s online retail platform, iTunes and independent artist promotional platform, Topspin. Artists hosting their music through wider audio creators platform SoundCloud can now also import third party ‘buy’ links to their profiles via ThingLink’s Rich Media Tag system.
From today, music artists and their promoters can embed ‘buy now’ links to iTunes or to a Topspin custom store in the images they use throughout the web. Any hosted image – from artist pictures, album cover art or event photography – can now be converted into an ad hoc music store, providing an innovative and engaging new method of getting new music into the hands of those who want it most.
“By providing an embeddable, direct route to purchase, ThingLink’s e-commerce tags remove another barrier between artists and fans looking to buy their music,” commented Neil Vineberg, ThingLink CMO. “As a team we’re keen to progress the conversation on how music retail is evolving, and teaming up with platforms of the calibre of iTunes, Topspin and SoundCloud can only help us to achieve that aim.”
First announced in June this year, ThingLink has brought a new dimension to images on the web via Rich Media Tags, transforming static images into navigational platforms. From hand-drawn artwork to professional photography, Rich Media Tags can be applied to any image and already allow the in-image embedding of links from some of the world’s leading social content platforms such as YouTube, Spotify, Wikipedia, Twitter, Flickr, Facebook and many more.
“We at Topspin are fans of any method of distributing artist offers, especially when the method is as simple and powerful as adding ‘buy now’ links to artist images,” says Ian Rogers, Topspin CEO. “Photos are a big source of traffic for artists, so it makes sense to attach links to artist offers and let those images travel the web.”
For more information on creating Rich Media Tags, visit ThingLink or check out out most awesome Music Guide instructing you how to make the most out of the service.